Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind.

Lego, which enjoys a cult ... Lego bucks toy industry woes, turning in whopping 13% sales increase By . Lisa Fickenscher. Published Aug. 28, 2024, ... This story has been shared 3,766 times. 3,766.