Are you both a Lego enthusiast ... for playtime. These toddler-friendly sets include Peppa Pig's Garden and Tree House set ($19.99), Peppa Pig's Boat Trip Bath Toy ($29.99), Peppa Pig's Birthday ...

Lego was my favorite toy as a kid. My best friend and I would ... Even Lego Duplo, the system of bigger bricks that my toddler plays with, fits seamlessly with her brother’s Lego.

Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark. Dating back to 1932, founder Ole Kirk ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

This seed of ingenuity blossomed into what we now recognise as LEGO, a toy empire that transcends generations, fostering creativity and innovation in young minds. "LEGO," a term conceived from the ...

At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly ... “I think, perhaps, the overarching story here is that they really ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

The Danish toy company is now making those tires out of recycled materials like fishing nets, engine oil, and rope. Last month, the company revealed it's developed a new material that makes up a ...