Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was ...

L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...

L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...