Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

L’Oréal Paris’ True Match Super Blendable Foundation may have launched 20 years ago, but the cosmetic product has recently undergone a reformulation that not only brings undertone shade matching to ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years ...

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was ...

The struggle can be real when it comes to finding the perfect foundation fit for our skin tones. If you’re on the fair skinned spectrum of African American (like me), you’ll run into the problem of ...

If you're looking for one of the best foundations, you can't go wrong with L'Oréal. The brand's base products are hugely popular within the beauty community, especially the L'Oréal Infallible ...

Finding a transfer-resistant long-wear foundation often feels like searching for a needle in a haystack. I cringe whenever my five-foot frame leans in to hug someone because I undoubtedly leave a part ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Cathay Consumer Co-creation Fund, a Chinese investment vehicle co-established by L'Oréal, Kerying, Cathay Capital and Pernod Ricard, has made its first color cosmetics investment with First Cover, a ...

When it comes to drugstore products, there are a few that most makeup junkies know. One of them is L'Oreal's Infallible line. From their Pro-Glow to their Pro-Matte versions, it's a well known ...

The struggle can be real when it comes to finding the perfect foundation fit for our skin tones. If you’re on the fair skinned spectrum of African American (like me), you’ll run into the problem of ...