L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

Every time you color, bleach, or apply heat to your hair, it can become damaged, leading to your strands weakening from within. That's when it's time to reach for the L'Oréal Paris EverPure Bond ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

For salons, L'Oréal is launching an AR-connected hair color system that uses Virtual Try-on to project shades, and an algorithm that offers hair color in more than 1,500 custom options.

It works like this: Insert your color cartridge into the Colorsonic, press the button and comb the device through your hair for instant results. Per L’Oreal, the gadget’s bristles “parts and ...

Eva Longoria just schooled us all on how easy it is to color your hair at-home. In a tutorial she uploaded to IGTV, Longoria filmed herself using the drugstore must-have L’Oréal Paris ...

Hair is made up of keratin that plays important role in the hair’s health. Over the period of time, hair loses its natural keratin and shine. L’Oreal excellence crème is rich with pro keratin.

Traditionally plant-based professional hair care has been limited by color choices and intensity. Botanea is sourced from three plants found in India and will be available in European salons in 2018.