It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...

Mister Softee franchisees are adapting by extending the ice cream season: starting earlier in the spring and ending as late as November. They're also catering to more private events like birthday ...

NEW YORK -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee has over 625 trucks and more than 350 franchise dealers operating in 18 states. There are about 300 trucks in New York City and Long Island, Reino said.

Be the first to comment. Mister Softee was founded in Philadelphia in 1956 by William and James Conway and operates roughly 350 franchisees and 625 trucks across 18 states, the company said.

At Mister Softee’s peak in the 1960s, the franchise had over 2,000 trucks in 38 states, but the company has faced challenges that have led to a decline in numbers in recent years, according to a ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month ...

The Mister Softee app allows people to track their favorite ice cream truck by simply entering your zip code. Fans can enter their zip code into the app to see the nearest truck.

By August, the Mister Softee truck becomes a figure of menace. It rolls through your dreams, down the roads and across the skies of summer, each afternoon keyed to its torturous jingle.

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its ...