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Lately, it seems like Kraft is trying to recapture millennial interest with limited-edition flavors. When Kraft launched ...
Kraft is looking to grow its experimental flavors beyond everything bagel. Walmart “For the first time, Kraft is bringing the beloved breakfast pairing to the mac & cheese aisle.” ...
Kraft holds a commanding 41% of the total shelf-stable macaroni and cheese market share, but that is a decline of nearly 2% since 2021, according to Numerator, a consumer insights firm.
July 14 is National Mac and Cheese Day. We look back at how Kraft's blue box dinners became the go-to, now selling about 1 million a day.