Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

A TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags.

According to Lopez, lip oils can be worn on their own for a quick boost of hydration and shine and can also contribute to a ...

Tirtir changed the Korean makeup game with its extensive shade range ... You can easily achieve tinted glossy lips like your favorite K-pop stars for under $6 today. Every 10 seconds, one tube ...

“Lip liners have definitely become more popular in Korea over the past few years,” says Haley Kim, a New York City-based Korean makeup artist.“While I’m not living there now, I’ve ...

The £4 concealer, the £6 hair mask – roll up, roll up for the brand new beauty and wellbeing steals that we've been fighting ...

In my opinion, there’s one category that truly never misses and that’s K-Beauty — specifically Korean skincare. So, naturally, it’s at the top of my wish list when it comes to shopping for ...

Now, as an adult and a beauty expert, I write about Korean skincare and spend hours ... and rice oils gently removes makeup, sunscreen, and blackheads from even the most sensitive skin.