Thu, 13 Oct 2011 03:44:04 GMT — Tony the tiger has been the face of Frosted Flakes cereal for almost 60 years and it looks like his run will continue. A coalition of government agencies looking ...

Lidl GB has committed to removing cartoon characters from all own-brand cereal packaging to tackle ‘pester power’ in the supermarket aisles. By spring 2020, the retailer says it will have introduced ...

Kids like the taste of cereal better if it comes in a box decorated with a popular cartoon character, according to a study published last month in the Archives of Pediatric and Adolescent Medicine ...

The same marketing tactics used to sell sugary cereal and junk food to children could just as effectively sway youngsters to want more fruit and vegetables, a recent study suggests.