Is the "earthy" scent of Crayola unique to that brand ... Office issued a trademark to the arts and crafts giant for the smell of its crayons - that waxy scent of a childhood spent trying to ...

(Bloomberg) -- You may find yourself smelling crayons in the aisles of stores soon — if Crayola’s Chief Executive ... a trademark to the arts and crafts giant for the smell of its crayons ...

Crayola, a name synonymous with vibrantly colored crayons for more than a century, is going into the flower business. The crayon maker, a subsidiary of Hallmark Cards, on Tuesday announced the ...