or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...

But there's one car logo that's still drawing ire over three years after it was revealed. Kia is one of the most recognisable car brands on the road, but as of 2021, the same can't be said for its ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

Oops! We’re unable to load this content right now. Kia just adopted the logo, so it’s unlikely to change. Besides, the vehicles behind the logos are more ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image.

And why, for that matter, was it missing from the old Kia logo? Or from the logos of Samsung, Almay, Axios, Konica Minolta, Stellantis, BBVA, Dacia, Strava, the Australian Open, Montblanc ...

Since 2021, Kia has undergone a “full-scale transformation,” including a new logo, product, and design strategy. The results are paying off, as it posted its 14th straight month of YOY sales ...

It is the official auto partner of the NBA and the Magic. (Photo: Rendering of Kia logo courtesy of the Orlando Magic) Mike Vorkunov is the national basketball business reporter for The Athletic.