or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...

If we bought the cars we need, rather than the cars we want, a lot of SUV drivers would probably be at the wheel of a minivan ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image.

And why, for that matter, was it missing from the old Kia logo? Or from the logos of Samsung, Almay, Axios, Konica Minolta, Stellantis, BBVA, Dacia, Strava, the Australian Open, Montblanc ...

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Not so with the completely redesigned 2023 Kia Sport HEV, which offers premium looks and amenities to go along with its fuel-efficient hybrid powertrain. Unlike the previous stubby-looking model ...

Since 2021, Kia has undergone a “full-scale transformation,” including a new logo, product, and design strategy. The results are paying off, as it posted its 14th straight month of YOY sales ...