LA Forum changes its name to Kia Forum 00:25. Passersby in Inglewood Thursday saw a new sign being raised outside the venue, proclaiming it the "Kia Forum," thanks to a naming-rights deal between ...

Passersby in Inglewood Thursday saw a new sign being raised outside the venue, proclaiming it the “Kia Forum,” thanks to a naming-rights deal between the auto maker and venue owner Steve Ballmer.

The Forum in Inglewood has been renamed the Kia Forum, thanks to a naming-rights deal between the auto maker and venue owner Steve Ballmer, as new signage could be seen on Thursday, March 31, 2022.

Kia gets naming rights on Forum in Inglewood. South Korea-based carmaker pays undisclosed sum to Ballmer’s other venue. ... A sign bearing its new name, Kia Forum, now hangs outside.

The “Fabulous Forum” is getting a new name. Passersby in Inglewood today saw a new sign being raised outside the venue, proclaiming it the “Kia Forum,” thanks to a naming-rights deal between the auto ...

The “Fabulous Forum” is getting a new name. Passersby in Inglewood today saw a new sign being raised outside the venue, proclaiming it the “Kia Forum,” thanks to a naming-rights deal ...