PREVIOUSLY: Kia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020 by Clippers owner Steve Ballmer. The news was first reported by our sister ...

The Kia Forum is the former home of the Lakers and Kings and nicknamed the "Fabulous Forum." The arena is now primarily used as a music venue. The renaming comes a few months after the Staples ...

Ballmer purchased the Forum in 2020 from Madison Square Garden for $400 million, clearing the way to begin building his new Clippers arena, the Intuit Dome, just a few blocks away.

Three-time Grammy Award-winning pop group Maroon 5 will perform at the Kia Forum in Inglewood on Oct. 10 as part of their just-announced 23-date U.S. arena tour.