The South Korean automaker replaced Amway as title sponsor for the home of the NBA's Orlando Magic in December. The 18,846-seat arena is now called the Kia Center.

On Wednesday, the Magic announced the Amway Center has rebranded to the Kia Center. The new naming rights deal ends the 13-year run of the Amway Center, which had been the name since the venue ...

— Orlando Magic (@OrlandoMagic) December 20, 2023 The team has played in the Amway Center since the arena opened 13 years ago, but that will be changing very soon.

ORLANDO, Fla. (AP) — The Orlando Magic rebranded their arena as Kia Center on Wednesday, a change that ends the building’s 13-year run of being known as Amway Center.