Instagram was originally conceived as Burbn, a location-based check-in platform created by Kevin Systrom and Mike ... audio and video through Stories and Reels, offering users diverse ways to ...

But make no mistake: Instagram is still putting its shoulder into video — continuing to aggressively develop and promote Reels, the TikTok-style feature that lets users record and share videos ...

Instagram launched Reels a few years ago, its own short-form video platform to compete with TikTok. Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds.

With TikTok breathing down its neck and becoming the go-to app for viral trends, Instagram has spent the past year heavily promoting its shortform video product, Reels, on users’ feeds and ...