The growth of Ayurveda and Ayurvedic treatment as a major attraction of Kerala Tourism brought a substantial increase in the number of Ayurveda treatment centers and Ayurveda Massage centers in Kerala ...

THIRUVANANTHAPURAM: Despite ayurveda being one of the renowned attractions of the state, tourism stakeholders express dissatisfaction and claim that Kerala Tourism has failed to harness its full ...

“Ayurveda, as a tourism product, has great prospects in the Middle East, Australia and Russia, besides the traditional markets in Germany. Kerala Tourism has already started a campaign viz.

ERNAKULAM: Kerala is fleshing out a plan that will highlight the regenerative aspects of Ayurveda to boost the state's tourism sector, accounting for an estimated ₹45,000 crore in annual revenue.

Kerala is set to popularise ayurveda therapies among tourists during the monsoon, which arrives in the last week of May, an official said on Tuesday. Popular therapies like 'age halt programme ...

THIRUVANANTHAPURAM: The Kerala government is planning to tap the potential of ayurveda in the post-pandemic scenario by cashing in on the reputation of God's Own Country as a key destination for ...

The southwest monsoon rains normally bring in a train of opportunities in the traditional Ayurveda wellness treatment industry in Kerala as the monsoon is considered ideal for performing ...