“Ayurveda, as a tourism product, has great prospects in the Middle East, Australia and Russia, besides the traditional markets in Germany. Kerala Tourism has already started a campaign viz.

THIRUVANANTHAPURAM: Despite ayurveda being one of the renowned attractions of the state, tourism stakeholders express dissatisfaction and claim that Kerala Tourism has failed to harness its full ...

ERNAKULAM: Kerala is fleshing out a plan that will highlight the regenerative aspects of Ayurveda to boost the state's tourism sector, accounting for an estimated ₹45,000 crore in annual revenue.

Kerala is set to popularise ayurveda therapies among tourists during the monsoon, which arrives in the last week of May, an official said on Tuesday. Popular therapies like 'age halt programme ...

THIRUVANANTHAPURAM: The Kerala government is planning to tap the potential of ayurveda in the post-pandemic scenario by cashing in on the reputation of God's Own Country as a key destination for ...

They were announcing the sixth edition of the Global Ayurveda Summit and Expo and the eleventh edition of the Kerala Health Tourism – International Conference and Exhibition that will be held on ...