There's an effective marketing tool your business can use for virtually no cost. The "keep it simple and straightforward" ...

In taxes, the Keep It Simple, Stupid principle is usually best. It’s also an advantage if you can tax something that can change public behavior or at least attack something people tend to ...

It’s bad messaging,” said Charlotte Clymer, a Democratic operative. “For the love of God, just keep it simple and focus on Trump’s economic extremism.” A coming test of party unity on ...

That’s a federal judge ordering Ron DeSantis’ deeply weird surgeon general to stop threatening local TV stations with criminal proceedings if they air an ad in support of Amendment 4, which ...

Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ ...