Can there be real dough in the freezer for Keebler Co.?At the Food Marketing Institute show here, Keebler is showcasing its new Elfin Loaves, which ought to appear in supermarket freezers in July ...

Those darned elves shortchanged us, investors say. Wall Street is complaining that Kellogg’s deal to buy Keebler for $4.4 billion falls short of the gains made in other cookie and food deals … ...

It’s official. Ernie and the Keebler elves have yielded to an all-cash $3.7 billion buyout bid from Snap, Crackle and Pop. Three months after Keebler Foods Co. put itself on the auction block… ...

Keebler Foods Co. could be the last of the quick-fix opportunities for struggling food makers looking to boost sales growth without hurting earnings, analysts and investors said. Keebler’s ...

Jif cookies. Mr. Tidbit doesn’t mention cookie developments from Keebler as often as he does those from Nabisco — because there aren’t nearly as many new cookies from Keebler.

Keebler is sweetening up the season with a new cookie flavor fans are calling "so nostalgic" and "delicious.". The iconic Hollow Tree Elves must've spent the winter hibernating indoors, baking up ...

It's me, Ernie the Elf, or the Baker in the Tree, as some call me! I'm here to tell everybody that we've just finished whisking, stirring, and baking our brand-new Keebler E.L. Fudge Choco Vanilla ...