Leslie Bow, a professor of English and Asian American Studies at the University of Wisconsin-Madison, said that while many Asian and Asian American women see Hello Kitty as a symbol of defiance ...

Ready to make the cutest, most satisfying dessert art ever? 🍩 Learn how to recreate these magical galaxy & unicorn cakes paired with pastel milkshakes — plus step-by-step tips for making ...

If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist ...

Eating fish is rarely so cute, colorful or creatively delivered. On Wednesday, Sushidelic will become Manhattan’s only conveyor belt sushi joint (NYC has one other, in Flushing) when it begins ...

Kawaii is inescapable in Japan, where I have lived since the 1990s, so the global rise of adorable content online has not surprised me. As of the time of writing, 676 million posts are tagged # ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.