Kawaii culture wasn’t only crystallizing at that time, but also becoming big business. The 1980s were more than happy to follow suit, ushering in a plethora of cutesy idols, both male and female.

“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

Entertainment Movies ‘Sing’ review: Cute, animated comedy hits the right notes Originally published December 20, 2016 at 1:24 pm Updated December 22, 2016 at 9:58 am ...

Watch CHAI’s pink-tinged music video for “NEO KAWAII, K?” The group’s self-titled album is due out September 22. By Arielle Lana LeJarde August 02, 2023 ...

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports.

Kimo-kawaii, meanwhile, offered an alternative to the traditionally child-like definition of “cute.” It wasn’t until the 2000s, though, that kimo-kawaii really became a cultural force.

Japanese pop four-piece, CHAI, have announced the release of their new single/video, “NEO KAWAII, K?,” from their forthcoming self-titled album out September 22nd on Sub Pop. The band consists of twin ...

As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag have over 625 billion views. A constant presence online ...