The upcoming Chiikawa x Sanrio collaboration unites Chiikawa and friends with the Hello Kitty crew, with fans soon able to ...

A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and ...

Chiikawa, a contraction of the Japanese phrase nanka chiisakute kawaii yatsu, which means something like “so small and cute,” refers to the adorable animal characters that appear in a manga ...

Sanrio recruited Shimizu and other illustrators to create "kawaii" characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...

Unlike other characters whose personalities are associated with sweetness, fantasy, or magic, Chococat focuses on cleverness and scientific curiosity. He’s the adorable geek of the kawaii world.

(By the time Westerners adopted the cute life, Japan had a wealth of kawaii animal characters to offer.) “UwU” — the emoticon pronounced “oo-woo,” representing a smitten face that would ...

Kato notes that teenage girls attach goofy characters to their regulation school satchels as a way to assert personality, a near-rebellious gesture in a culture that rewards sameness. Kawaii can ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not only to ...