Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking ...

we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...