(Reuters) - American Pharoah jockey Victor Espinoza on Wednesday appealed his $15,000 fine for donning a company's logo on his boots during last Saturday's Travers Stakes at Saratoga Race Course, his ...

Though Jockey’s efforts were not part of a product placement deal — the company did not pay Paramount to be included in the movie, the brand is not mentioned, and its logo is not seen — the ...

For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...