Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Drip marketing may entail the use of a variety of mediums, such as email, direct mail, and social media, to deliver a steady stream of pre-written messages to prospective customers or buyers.

Moreover, another 25% have plans to use AI for their email marketing in the near future. “AI is going to be extremely important moving forward,” said Todd Lebo, CEO at Ascend2. “Marketers are ...

Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.