Bourbon brand Jim Beam breaks new ground for whiskey marketers by engaging with millennials on Snapchat via 10-second vertical video ads that are being served to viewers of Stories for live events.

Jim Beam Keegan-Michael Key is all about friendly competition. In an exclusive interview with PEOPLE, the actor and comedian, 53, says that he is "not a big trash talker," despite being a hardcore ...

I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press release. The tie ...

“We are very proud to have supported the event as it has evolved over its almost two-decade journey in the capital.” Limited tickets for Jim Beam Homegrown are available here.

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...