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I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

But what happens to these same enthusiasts when their team loses? Jim Beam now has those sad fans covered when they need to switch from cheering to drowning their sorrows. The Kentucky bourbon’s ...

Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press release. The tie ...

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

“We are very proud to have supported the event as it has evolved over its almost two-decade journey in the capital.” Limited tickets for Jim Beam Homegrown are available here.

We are very proud to have supported the event as it has evolved over its almost two-decade journey in the capital” As the team behind Jim Beam Homegrown looks toward the future, this final ...