The Jeep CJ-7 is exactly the personification of long hair ain't carin’, leather jacket wearin', blue jean livin’, tobacco spittin’, cowboy boot kickin’, and just 'Cool Man Luke' attitude ...

After the war, Willys secured the Jeep trademark, and the first civilian Jeep, 1945’s CJ-2A, went on sale and was aimed at farmers and others in need of a vehicle that could work off-road.