As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

The jeans' durability ... Levi Strauss & Co. features at the top of the logo which is the corporate identity of the company. San Francisco, Cal features next which makes reference to the original ...

In 1886, Levi's started including a leather patch on its clothing containing a logo with two horses ... in Los Angeles. The company aired an ad campaign for its 501 jeans at the games, which ...

Levi’s owners are checking the tags of their jeans after it was revealed that some of the company’s vintage garments ... Co.,” used its “Big E” logo to emphasize the word Levi’s ...

The Levi’s logo is two horses strapped to a pair of jeans, unable to rip them apart. Photo by Brad Lanphear for Gear Patrol So now, as an homage to the company’s legacy, all Levi’s fits are denoted by ...

Levi’s is offloading Dockers in order to focus on its core brands. The jeans company announced last fall that it was seeking strategic alternatives for Dockers and was considering a sale ...

Jeans are finished with labels featuring Momotaro Jeans' refreshed logo, which "incorporates the interpretation of traditional Japanese emblems, reimagined in a contemporary context," the brand ...

Typical jeans have a cuff about 16 inches in circumference with pockets 6 inches deep. While the most popular JNCO style was 23 inches, the company offered versions exceeding 40 inches.

The Levi's label on the back of the jeans sold by Brit Eaton Cory Piehowicz One pair of Levi’s found by Schlichting features an early company logo: two horses pulling a pair of jeans in ...