Here's why defined jawlines are so coveted and what actually works to improve facial structure (i.e., likely not chewing gum).

We do all sorts of things to our face in order to achieve that perfect glow or perfect shape. But one German company is going viral on TikTok for promising a more defined jawline… all by chewing gum.

The internet is constantly reinforcing certain beauty standards for men and women alike. These days, some boys and young men have become preoccupied with a desire for a strong jawline, and are turning ...

Similar to "mewing" and "looksmaxxing," jaw-defining gum is the latest trend among teenage boys who want to create a more maculine look Getty A bizarre new trend is spreading among teenage boys, and ...

Aesthetic options are one way to achieve noticeable results; however, teen boys should remember that their bone structure is likely to change as they age. Facial fitness gum is the latest in a long ...

Chewing Gum for Jawline: Chewing gum can make the jawline look sharp, but according to experts, this is not a permanent solution. Know what the truth is. Chewing Gum for Jawline: Nowadays, a new trend ...

Impossible beauty standards aren't just for teen girls. In fact, the desire to look and feel older has always existed among teenagers, including young men. You can often see the struggle to adhere to ...

TikTok has given the world some unusual fads, from cooking chicken in NyQuil to stepping on a pyramid of milk crates. Now, a new trend on the social media platform is catching on with young men who ...

We all know the ritual of unwrapping a stick of gum before a big date, a job interview or to stay awake during a college lecture or afternoon slump. After all, gum is the ultimate multitasker – ...