Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. It can take up to an hour to produce just ...

Consumption of the Japanese green tea powder is skyrocketing — the matcha market was valued at $3.63 billion in 2024 and is projected to climb to $8.67 billion in 2031 — thanks to health ...

From the Japanese Genmaicha dotted with popped brown rice to the time-consuming but deliciously foamy West African Ataya, the world of tea is truly full of wonders. And it’s certainly not stuck in ...

It's made exclusively from Japanese green leaf tea called tencha, which is Camellia sinensis that's grown in the shade for about 20 days before harvest, explains Tomoko Honda, head of global ...

Ceremonial grade matcha isn't just really nice green tea. Instead, it's also part of a long-held ritual and a much-beloved Japanese culinary tradition.

Uuganbayar – stock.adobe.com In 2024, major tea brands implemented limits on the amount of matcha customers could buy as consumers drained backstock or faced empty shelves.

Karyn Young starts each morning with a hot cup of -- no, not coffee, but matcha, a Japanese green tea that sells for up to $30 an ounce. Since she doesn't drink pricey coffee, "I can afford to ...

This finely milled green tea powder — the staple ingredient upon which traditional Japanese tea ceremonies were built in the 12th century — has seen a surge in popularity recently thanks to ...

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu. Today, there are different grades of matcha quality, from "ceremonial" to ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte.