JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which ...

That strategy has already played out at Land Rover where the ... The letters are mirrors of each other. Jaguar Jaguar’s new take on its classic leaper logo. Jaguar That reset has been a long ...

Just 16 months ago, Jaguar Land Rover renamed itself JLR ... They’re quick to point out the familiar green logo, which they’ve taken to calling a “trustmark,” will still appear on the ...

LONDON — The maker of Jaguar and Land Rover cars is pausing shipments to the U.S. as Britain's struggling auto industry begins to respond to the 25% tax on vehicle imports imposed by President ...

Jaguar Land Rover — the company that makes both Jaguar and Land Rover, in case that was confusing — thinks it might have the answer. Citing statistics that show that many drivers don’t trust ...

Jaguar transformation starts with reveal of new logo and branding All current Jaguars ... separating Jaguar vehicles from sister company Land Rover.

A year later, Jaguar and Land Rover were on the chopping block. India's Tata stepped up to the plate and took both brands off Ford's hands for $1.7 billion, far less than what Ford had paid for them.

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...