Jaguar’s rebrand and EV pivot have tanked sales, with only 49 cars sold in Europe last April. By ditching its heritage for a flashy, carless campaign, the brand alienated fans and stalled dealers.

Jaguar’s widely mocked branding campaign did boost interest, company says Jaguar Land Rover lowers profit margin target for the year By Steve Goldstein Published: June 16, 2025 at 8:26 a.m. ET Share ...