Jaguar’s rebrand and EV pivot have tanked sales, with only 49 cars sold in Europe last April. By ditching its heritage for a flashy, carless campaign, the brand alienated fans and stalled dealers.

In the space of six months, Xamã the jaguar had crisscrossed more than 14,000 hectares of the Amazon Rainforest, or about 35,000 acres — an area a tenth the size of Rio de Janeiro. During that ...

Jaguar’s widely mocked branding campaign did boost interest, company says Jaguar Land Rover lowers profit margin target for the year By Steve Goldstein Published: June 16, 2025 at 8:26 a.m. ET Share ...