Jacksonville's zoo is getting a new name to highlight its equal dedication to its plant and animal populations. Officials unveiled Monday a new name and logo for the zoo, rebranding as ...

There was only one problem: that cute design was actually the Jaguars' logo. "I'm actually so dumb," Mora said in a now-viral TikTok post about the purse.

That's when Gate River Run officials began a contest to design its logo, which appears on the T-shirts that all runners receive and many wear for the 9.3-mile run.

And now, a new brand. As the 2015-2016 season kicks off, the The Jacksonville Symphony is rolling out a new logo as part of an overall rebranding designed to change how the organization is perceived.

There's a new cat in the AFC South. The Jacksonville Jaguars revealed a new team logo Tuesday that owner Shad Khan described as a "new symbol for a new generation" in Jags history.

The Jacksonville Jaguars introduced a new logo on Tuesday that will be on their helmets starting in the 2013 season. The club called the redesign of their original logo from 1995 ‘vibrant ...

It was time to have a new logo … we wanted to find the right look that is faithful to the past . . . but also bring unmistakably a new energy to the Jaguars.” Personally, I love the new look.