5. Consider how the logo will appear across different platforms. What looks good on paper may not be as effective on digital platforms. Be sure to design your logo for use on everything — from ...

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The Texans' J.J. Watt just unveiled his very own logo. Here it is: Let's break it down, because there's a boat-load of meaning behind this. First of all, it's designed to look like two back to ...

“Remember that a good logo should last at least 10 years,” Evenson said. “If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.” The Market Market ...

Typography is an important element of design. It not only communicates the name of your company, but also its personality. Many companies link their brand’s font directly to profits. For example ...

Revealing details on journeys to success, what it took to build companies, and turn a no into yes. JJ Ramberg focuses on issues and opportunities for businesses across the United States. December ...

All of the design choices involved in creating a logo ultimately represent the company in a specific way: as classy, cutting edge, inventive or sincere. Imagery, font and color all work together ...