On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size private fashion brand for women. The Boutique+ collection will make its debut in 500 stores and at ...

JCPenney wants to help women embrace all sizes with new ad campaign, Here I Am Julie Mazziotta is the Senior Sports Editor at PEOPLE, covering everything from the NFL to tennis to Simone Biles and ...

JCPenney Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size ...

The Bold Elements x Ally Brooke collection focuses on petite fashions and size-inclusive fits By Tim Chan All products and services featured are independently chosen by editors. However, Billboard ...

The model and mom of three, 37, is continuing to champion for size-inclusive fashion with a multiyear JCPenney partnership that will kick off in the fall. "We’re taking real-size women’s ...