What’s old is new again at JCPenney (JCP). The retailer that’s turning 113 this year is reviving its catalog after a five-year hiatus. The catalog-- which first appeared in 1963-- was ended in 2010 as ...

JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

“We are constantly evolving our marketing approach to capitalize on new technologies and customization strategies that allow us to be in more frequent and effective contact with our customers,” said ...

Associated Press Customers arrive at a J.C. Penney store in New York. JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, ...

Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a time they’ve never known. But in a new trend, TikTok accounts devoted ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the top ...

How do you define a hero? It’s easy. It’s anyone who takes the time to scan all 636 pages of the 1982 JCPenney Christmas catalog and posts those images on Flickr so that all of us who grew up in the ...

An online group is criticizing JCPenney for a catalog that features a Dallas gay couple and their children. One Million Moms is asking its members to avoid shopping at the Plano, Texas-based retailer, ...