A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Ivory soap's longevity flies in the face of a notoriously fickle market for personal beauty products where new trends can appear and disappear in a flash. So why has Ivory Soap stood the test of time?

Ivory Soap Advertising Collection / Series 2: Publications / 2.1: Informational and Promotional Publications about Ivory Soap / Booklet for the Laundry Salesman 1 Filter by term plus Exclude term ...

Since then, the company continued to make bar soap for P&G’s Ivory and Safeguard brands, but it also made soaps for rivals including Kao Brands, Colgate-Palmolive and Unilever.

By Parija Kavilanz, CNN Business. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap ...