A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Ninety-nine and 44/100% pure—the commercials proclaimed. It was the soap that floated, but not anymore. Yet, Ivory soap decided on a formula change that altered this long trusted bar soap.

Ivory soap has become so iconic that in 2001 P&G donated a collection of its Ivory Soap artifacts to the Smithsonian Institution, including its earliest advertising and a bar of unused soap from ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself!

But it’s also useful.” The Pine-Richland High School graduate made soap as a hobby before making it her vocation in the wake of a pandemic-related job loss.

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...