Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

Vintage Ivory Snow Commercial: 99 44/100% Pure - Baby Clothes & Delicate Fabrics Posted: March 10, 2025 | Last updated: March 10, 2025 The film promotes Ivory Snow as the safest and most efficient ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

The story that Procter & Gamble had always offered was that the "floating soap" was the result of an accident: Perhaps Ivory's most famous feature — its ability to float — was the result of an ...

Procter & Gamble Co., the maker of Ivory soap, is working on a new ad campaign that will reintroduce the baby to a new generation. The ads first appeared in 1887 and ran into the 1970s.