Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

The story that Procter & Gamble had always offered was that the "floating soap" was the result of an accident: Perhaps Ivory's most famous feature — its ability to float — was the result of an ...

Long gone are the days when men wash their face with 2-in-1 shampoo or the Ivory soap bar sitting by the sink ... oiliness, aging or acne. Here’s a step-by-step guide to building a routine ...

To help complete the project, Rushton’s wife, Leanne, went to 15 stores to buy every bar she could find of Ivory soap, the brand Rushton said is the softest. It took four days and more than $970 ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers ...

"The original product is a no-frills, plain white, mild-scented bar soap with the name "IVORY" etched into it in the script. Impressively, it has stayed exactly that way for 143 years -- barring ...