Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

CNN — Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

The story that Procter & Gamble had always offered was that the "floating soap" was the result of an accident: Perhaps Ivory's most famous feature — its ability to float — was the result of an ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old ...

Procter & Gamble Co., the maker of Ivory soap, is working on a new ad campaign that will reintroduce the baby to a new generation. The ads first appeared in 1887 and ran into the 1970s.