The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...
Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...
NBCUniversal says iSpot.tv will be this upfront ad market’s cross-platform "currency" partner for marketers for the 2022-2021 TV season. NBC has added eight other certifications, beyond the previously ...
Photo Caption: In a Trivago commercial, hotel guests view the savings they can find on Trivago. Source: Trivago/iSpot.TV https://www.ispot.tv/ad/6y1L/trivago-the-best ...
Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...
BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...
With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
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