iSpot’s acquisition of 605, its largest to date, will expand its smart TV data by adding set-top box data from 16.6 million homes, increasing its total TV device footprint to 82.7 million.

In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.