Fast fashion, social media, and retailers like Shein have together created "the perfect profitability storm for the businesses and influencers using them," Anthony Miyazaki, a marketing professor ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Social Media Marketing Benefits. Being active on social media is one part of a brand’s broader marketing strategy. By posting engaging content, businesses help consumers discover new products or ...

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a break from writing the blurbs commonly seen on the backs of book jackets.