Tesfaye added “coffee entrepreneur” to his CV in 2023 by starting the brand SAMRA ORIGINS, named after his mom, Samra. He was inspired by the Ethiopian coffee ritual, which is centred on ...

Abel “The Weeknd” Tesfaye recently joined forces with the brew giant to co-create a brand new coffee blend inspired by his life offstage. Celebrating his Ethiopian roots, the “Samra Origins ...