You need to first understand the inverted pyramid structure and second how to craft your copy in each section.

Reopening the empty and dilapidated inverted pyramid at the end of the St. Petersburg Pier makes no financial sense, and Mayor Bill Foster was right this week to quickly reject such a notion. The ...

This video was created from the contents of 3+ hours of live streaming, so it has some issues but it was a fascinating, worthwhile experiment. And this build is 100% legal. Go figure.

If you're wedded to the inverted pyramid (or just don't know any better), don't get to the point — end on a flat note. Metaphorically.

“The inverted geospatial pyramid” graphic depicts how the entire $1 trillion geospatial economy is supported and dependent on geodesy, and how it’s close to collapsing without an increase of support ...

Home Editorial Guidelines Newswriting Guidelines Newswriting Guidelines Organization (the Inverted Pyramid) People have a tendency to tell stories chronologically. Newswriting style is not ...

Another bonus to the inverted pyramid style of writing is that it helps with search engine optimization, or SEO, since the most relevant information and keywords will be at the top of the article ...

If you thought Bernard Madoff's Ponzi scheme was bad, wait until you hear about the inverted pyramid scheme the federal government is working on. While Mr. Madoff preyed on people who trusted him ...

The pyramid-shaped ice formation you see here growing from a bird bath in England is a natural variation on a phenomenon known as “ice spikes.” Most spikes are thin lances growing from ice ...

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.