But what if you flip it? The inverted pyramid structure, which places clients at the top and C-suite leaders at the bottom, isn’t a new invention, but businesses that haven’t yet taken ...

You need to first understand the inverted pyramid structure and second how to craft your copy in each section. And that’s precisely what I’ll walk you through today. Ready? Let’s jump right in.

Traditionally, organizational structure has always been in the ... This is known as the inverted or upside down pyramid. The employees are given autonomy and get more clarity as to which tasks ...

People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...